Campaign’s Creative Faces to Watch 2026 – Peach Essam, Creative Producer, Serviceplan Middle East
Campaign’s Creative Faces to Watch 2026 – Peach Essam, Creative Producer, Serviceplan Middle East
Age: 29
Country: United Arab Emirates (UAE)
Nominated by Geetika Sood, Head of Production:
Peach is deeply tuned into the ground — culturally aware, well connected, and instinctively aligned with what matters across this region. His engagement with music, art and emerging subcultures keeps him sharp and gives him a genuine ear to the ground. As a Creative Producer, he brings calm, credibility and clarity into every room, building strong relationships across talent, partners and clients. He understands how ideas live beyond the brief and consistently translates that into work with resonance. With continued frankness and humility, he is well poised to become one of the defining creative producers of this region.
Career highlights
Peach is a culture-charged creative who seamlessly shifts between the art and advertising worlds, blending instinct with impact. From shaping bold work to driving culturally tuned campaigns for BMW, VISA, ADNOC and more. Deeply connected and creatively fluent, Peach is known for bringing the right people into the room (no matter how strange they may be), turning collaboration into momentum. An observer and avid documenter of “the scene”, their photography has been featured on VISA, DAZED, and other cultural pillars of our times. A MENA Effies, LOERIE, Dubai Lynx, and Cannes nominee.
Guiding principles
To find the rhythm in the craft of art, making every pattern feel soulful and whole. Always leading with a calm sense of problem-solving and never losing sight that a job well done is the real reward. Fun-wise, think of a desperate raccoon chasing joy like it’s food.
Side hustle
Peach is an instigator and participant of the local (and global) underground and independent music scene. Find Peach DJing at your local record store, the occasional festival, and the musty corner bar for the last hour of the night.
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