Campaign’s Creative Faces to Watch 2026 – Omar Mahmoud Zakaria, Senior Creative, Havas Middle East
Campaign’s Creative Faces to Watch 2026 – Omar Mahmoud Zakaria, Senior Creative, Havas Middle East
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Raul Arantes, Creative Director:
Omar is one of the most dedicated creatives I’ve worked with. After relocating from Cairo to Dubai, he stepped up immediately — not just adapting, but elevating the work. He combines strong conceptual thinking with refined visual craft and consistently delivers ideas that translate into real commercial impact. From adidas Adizero Pasta to Terrex Teahouse and large-scale Kiri campaigns, Omar has proven he can lead concepts, align teams, and execute at a high standard. He is generous with his time, reliable under pressure, and deeply committed to the success of every project and every teammate.
Career highlights
Last year, I moved from Cairo to Dubai after closely collaborating remotely with the Dubai team. It was a proud milestone when Havas relocated me to grow further and work hands-on on mega campaigns as a Creative within an incredible team, shaping ideas from insight to final execution. Major projects include adidas Adizero Pasta, a multi-layer collaboration between adidas, Careem, and Sagra Italian Pastificio; adidas Terrex Teahouse Kazakhstan; Levi’s Fit for Life; and large-scale Kiri campaigns under Bel Group, generating 50M+ views. I led concept development, visual direction, and cross-functional alignment, made possible by team trust and strong leadership support.
Guiding principles
Respect every contribution; ideas get stronger when all voices are heard. Stay curious, playful, and leave room for humour. Celebrate small wins, notice details, lift young creatives, and never lose your inner child. Creativity thrives where respect, trust, and lightness coexist.
Side hustle
I’m obsessed with playing with AI tools and emerging tech, especially creating AI influencers with personality and purpose. I turn the compositions in my head into visuals, then craft copies that make people smile and feel understood. It’s my playground, my lab, and how I keep creativity alive.
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