Campaign’s Creative Faces to Watch 2026 – Olivia Diana Collins, Senior Experiential Manager, TishTash Communications
Campaign’s Creative Faces to Watch 2026 – Olivia Diana Collins, Senior Experiential Manager, TishTash Communications
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Rachel Ann Braganza, Social & Digital Experiential Director:
Olivia is a social-first strategist who consistently blends data-led insight with culturally relevant creativity to drive measurable brand growth. Across F&B, fashion, beauty and wellness accounts, she has led end-to-end social strategies, influencer partnerships and platform-native content that truly connects and performs. She takes strong ownership with minimal guidance, builds trusted client relationships and delivers work that supports long-term renewals. A natural leader, she mentors junior team members while remaining hands-on across shoots and execution. Her entrepreneurial mindset, reflected in her own brand venture, further demonstrates her initiative, ambition and future-ready leadership.
Career highlights
I’m a social-first digital marketer with 7+ years’ experience driving brand growth through strategy, influencer partnerships and culturally relevant campaigns. I specialise in building authentic online communities and transforming brand storytelling into high-impact social content. Across F&B, fashion, beauty and wellness brands, I’ve led end-to-end social strategies while producing platform-native content designed to engage, convert and scale. A key highlight includes delivering a multi-brand influencer event that generated strong engagement and secured major online coverage. My work blends data-led insight with creative execution to create content that resonates and performs.
Guiding principles
I create with intention and lead with culture. I use data to inform decisions but never, never dilute creativity. I focus on building content that genuinely connects and performs and always create with the audience in mind. Authenticity matters. Storytelling matters. Growth should be measurable, but it should always mean something too.
Side hustle
My side hustle and passion project is building my loungewear brand, Feels Like a Sunday. It’s where I channel my love for fashion into entrepreneurship and apply my marketing knowledge to grow something of my own. Alongside my agency work, I’m hands-on in shaping the brand, creative direction and social strategy.
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