Campaign’s Creative Faces to Watch 2026 – Nouhaila Fadnassi, Account Manager, VML UAE
Campaign’s Creative Faces to Watch 2026 – Nouhaila Fadnassi, Account Manager, VML UAE
Age: 25
Country: United Arab Emirates (UAE)
Nominated by Maret Murzabekova, Associate Account Director:
As an Account Manager, Nouhaila is a force of nature. She’s not just a solution-finder; she’s the solution-finder, consistently delivering razor-sharp ideas that leap off the page with her uniquely quirky personality. Nouhaila has an extraordinary ability to move mountains for clients and projects, making the most challenging obstacles seem effortless. Her infectious energy and brilliant strategic mind make her an indispensable asset and an absolute joy to work with. She is truly a rising star destined to shape our industry.
Career highlights
I’ve built my career across both brand and agency sides, leading integrated campaigns for a diverse mix of government entities and private sector brands across the GCC. I’m passionate about turning complex briefs into clear, high-impact storytelling, delivering product launches, large-scale activations, and high-profile events even under tight timelines. I combine strategic thinking with hands-on execution, challenging convention, shaping client direction, and driving campaigns that educate audiences and build trust.
Guiding principles
I believe in shaping clear direction and challenging the norm if it does not suit the business or brand and creating space for ideas that truly resonate. Communication should simplify complexity, respect the brand’s values and build lasting impact beyond short-term trends.
Side hustle
I’m passionate about sports. Having started my career in sports marketing, I enjoy supporting local athletes as they build their personal image. Outside work, I prioritise friends and family, helping them work on their brand, and enjoy quality time together. I also love animals and occasionally run a small pet-sitting side hustle.
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