Campaign’s Creative Faces to Watch 2026 – Mennatullah Soliman, Art Director, Boopin
Campaign’s Creative Faces to Watch 2026 – Mennatullah Soliman, Art Director, Boopin
Age: 29
Country: Egypt
Nominated by Ramzy Haddad, Regional Executive Creative Director:
Menna (Mennatullah) is one of the newest members in our creative department. In a very short time she managed to prove herself as a champion in AI and a go-to art director for demanding tasks and challenging ideas. She also challenges the gender bias when it comes to heavy lifting and fiercely defending her concepts. courageous, insightful, and right on the target.
Career highlights
I’m an Art Director specialising in visual storytelling and concept-driven campaigns. I have led creative direction for major governmental, healthcare, and cultural brands, delivering integrated campaigns across digital, film, and social platforms. I build strong visual systems and future-forward brand narratives and have handled large-scale governmental clients and high-profile events. I thrive on transforming complex ideas into powerful, emotionally engaging visuals that balance innovation with brand consistency.
Guiding principles
Create with intention. Design with clarity. Lead with vision. I believe strong ideas come from deep understanding of the brand, the audience, and the cultural moment. Craft matters, but meaning matters more.
Side hustle
Calligraphy and art are two things that I love to spend more time and what is left of my energy on.
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