Campaign’s Creative Faces to Watch 2026 – Mayank Mathur, Senior Account Executive, BPG Group
Campaign’s Creative Faces to Watch 2026 – Mayank Mathur, Senior Account Executive, BPG Group
Age: 29
Country: United Arab Emirates (UAE)
Nominated by Ariane Haro, Business Director:
Mayank Mathur is a rising talent who consistently elevates both the work and the client relationship. As a Senior Account Executive at BPG Dubai, he operates as a true brand custodian—combining strategic thinking, creative judgement, and commercial awareness across accounts such as Porsche, Wasl, and Asmak. Trusted by clients to lead high-visibility briefs, Mayank brings a solutions-first mindset and a rare level of ownership that drives stronger outcomes and deeper partnerships. Calm, proactive, and deeply collaborative, he plays a pivotal role in shaping work that delivers real impact while strengthening teams around him. He is unquestionably a face to watch.
Career highlights
Mayank is a strategic marketing and account management professional with experience spanning global agencies, research consultancies, and entrepreneurial ventures. He leads integrated B2B and B2C campaigns across real estate, automotive, FMCG, and luxury sectors, managing key accounts including Porsche, Wasl, Asmak, and CosmeSurge. Recognised for delivering measurable impact, he has driven a 10–12 per cent uplift in campaign engagement, strengthened brand visibility, and generated incremental revenue through strategic upselling, with select campaigns earning industry award nominations. With a strong foundation in analytics and consumer research, Mayank translates data-driven insights into market-shaping strategies across MENA. Backed by dual master’s degrees and international leadership exposure, he is emerging as a leader in the region’s marketing and communications industry.
Guiding principles
I believe in working together, listening, and adding value wherever I can. By supporting those around me, learning from every experience, and staying purposeful in my actions, I aim for collective growth—at work and in life—and hope to make a meaningful, positive impact on the people and communities I interact with.
Side hustle
Storytelling has always been at the heart of what I do, a passion rooted in my background in theatre and carried through into marketing and creative work. I was selected for the competitive BPG NXT program, a platform for young professionals to collaborate, learn, and push industry boundaries. I have also participated in multiple incubators and accelerators, exploring entrepreneurial ventures and innovative ideas. Outside of work, I play squash, which keeps me disciplined, focused, and resilient—qualities I bring to every project and initiative I pursue.
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