Campaign’s Creative Faces to Watch 2026 – Marwa Saado, Senior Social Media Analyst, VML Lebanon
Campaign’s Creative Faces to Watch 2026 – Marwa Saado, Senior Social Media Analyst, VML Lebanon
Age: 30
Country: Lebanon
Nominated by Gaia Dahrieh, Social Media Analytics Lead:
It is with immense pride that I nominate Marwa. She’s just different: her impact goes so much deeper than any numbers on a page. She’s the heartbeat behind so many of our successes and that calm, steady force when deadlines feel impossible. Everyone in the agency turns to her because she’s always three steps ahead, already seeing solutions. I’ve had the pleasure of witnessing her growth in confidence, leadership, and impact. Marwa genuinely makes us better, and she knows it. She is truly brilliant, setting a remarkable standard we should all aspire to meet.
Career highlights
My passion is igniting brands in the beauty space. I dive deep into emerging trends, actively shaping the conversation to keep our clients ahead. Every genuine consumer insight sparks a meaningful strategy, culminating in impactful campaigns that truly resonate and capture attention. We empower our clients with a sharp, clear understanding of their market, equipping them to make informed decisions and truly connect with their audience across every touchpoint.
Guiding principles
My motivation comes from spotting the next big thing before it becomes obvious. I thrive on turning raw data into sharp direction, uncovering insights others miss, and transforming trends into bold strategies. For me, shining means delivering impact that raises the standard and elevates my entire team’s success.
Go back to main article: Campaign’s Creative Faces to Watch 2026
