Campaign’s Creative Faces to Watch 2026 – Maha Taleb, Senior Account Executive, TBWA\RAAD
Campaign’s Creative Faces to Watch 2026 – Maha Taleb, Senior Account Executive, TBWA\RAAD
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Hadi Abou Khzam, Managing Director – Nissan United:
Maha is a true asset to the Nissan United business, consistently demonstrating professionalism and impact in everything she takes on. She brings dynamic energy that drives progress and proactively pushes initiatives forward. Her ability to collaborate across cross-functional teams and manage diverse briefs is impressive, and she handles it all with confidence and excellence. Passionate and committed, she regularly goes above and beyond to ensure success, no matter the complexity. She stands out for her contributions and dedication.
Career highlights
I’m a Senior Account Executive based in Dubai with experience across automotive, FMCG, F&B, and technology sectors. Currently at TBWA\RAAD, I manage key regional accounts, including Nissan Middle East and Nissan Saudi Arabia. I’ve led end-to-end creative production for integrated digital campaigns and supported high-profile vehicle launches across the region. With a strong foundation in client servicing, strategic planning, and performance analysis, I bridge strategy and execution to deliver measurable impact. I’m driven by collaboration, cultural insight, and a commitment to building brands that create lasting relevance and business growth.
Guiding principles
I believe in alignment, accountability, and clarity. Strong client relationships are built on trust and transparency, while impactful campaigns stem from insight, collaboration, and disciplined execution. I strive to balance creativity with structure to deliver meaningful ideas that drive measurable results and long-term brand growth.
Side hustle
I’m passionate about digital storytelling and content strategy. Beyond my core role, I refine social media narratives, analyse performance trends, and explore innovative ways for brands to strengthen their presence through purposeful, culturally relevant, and insight-driven communication that builds engagement and long-term impact.
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