Campaign’s Creative Faces to Watch 2026 – Jana Abi Hassan, Art Director, LEO
Campaign’s Creative Faces to Watch 2026 – Jana Abi Hassan, Art Director, LEO
Age: 26
Country: Lebanon
Nominated by Malek Ghorayeb, CCO Publicis Communication Levant:
Jana is someone you can genuinely rely on. No matter the circumstances, she shows up fully and delivers work she can stand behind. Her commitment isn’t performative; it’s steady, consistent, and felt in the quality of what she produces.
Everyone sees her as dependable, driven, and deeply invested in her craft. She brings sharp creative thinking, positive energy, and a strong sense of discipline to every brief. What sets her apart is her natural understanding of Gen Z and Alpha audiences; she doesn’t just reference trends, she understands the mindset behind them. And she balances that cultural fluency with maturity and a strong work ethic that elevates the team around her.
Most importantly, her work doesn’t just get delivered; it gets noticed. It resonates. It moves the needle. And it leaves a mark in the marketplace.
Career highlights
I’m an art director with a background in graphic design and fine arts, focused on creating work people remember, whether through beauty, humour, or moments that make them feel understood. Over the past four years, I’ve worked across campaigns for Pantene Arabia and other P&G brands, including Herbal Essences, Head & Shoulders, and Always. One of my favourite projects was Pantene Curlastic, which resonated deeply with the lived experiences of girls with curly hair, adding a new emotional depth to the brand.
Guiding principles
For me, great creative isn’t just about beauty; it’s about creating moments that linger. Emotion is the strongest form of connection; it’s what makes us human. Trends shift and formats evolve, but emotional truth remains the only constant.
Side hustle
Beyond my agency work, I spend my time studying art history and visiting galleries, deepening my understanding of visual storytelling and emotional expression. Also illustrating and painting.
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