Campaign’s Creative Faces to Watch 2026 – Honey Thadani, Account Director, Trivium
Campaign’s Creative Faces to Watch 2026 – Honey Thadani, Account Director, Trivium
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Duncan O’Rourke, Chief Operating Officer- Accor:
Honey has led Accor’s creative communications across the region with a rare combination of strategic discipline and calm leadership. What sets her apart is her ability to navigate complexity with composure and creative problem-solving. She brings clarity when priorities compete, steadiness under pressure and a collaborative energy that builds trust across markets and teams. Her commercial awareness, empathy and decisive leadership make her a valued and trusted partner to Accor’s regional business.
Career highlights
Honey joined Trivium in June 2018 as an Account Manager and progressed to Account Director through merit-based promotions and expanded leadership responsibility. Over seven years, she has evolved from managing accounts to leading regional portfolios across MEA and Southeast Asia Pacific.
She has delivered branding, advertising, production and integrated marketing communications across hospitality, entertainment, FMCG, gifting and loyalty, working with Accor, Jumeirah, Hilton, Aldar Hospitality, CAFU, Emaar, Nezo, and FNP.ae.
Honey leads complex multi-market projects and campaigns, balancing strategic execution, cross-team collaboration, and executive-level communication to drive creative impact and long-term client growth.
Guiding principles
abides by the principle that client servicing is rooted in empathy as much as execution. She believes strong partnerships are built on honesty, shared pressure and mutual ambition. Creativity thrives when operations run with precision, and leadership means creating calm within complexity while empowering teams to deliver confidently.
Side hustle
Beyond the fast pace of client calls and boardroom strategy, Honey is building a Formula 1 Instagram page ahead of the 2026 season, channelling her love for speed, culture and performance. It’s her creative pit stop from agency life, alongside travel and time outdoors to reset and refocus.
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