Campaign’s Creative Faces to Watch 2026 – Haniya Shoaib, Creative Content Designer, Enigma
Campaign’s Creative Faces to Watch 2026 – Haniya Shoaib, Creative Content Designer, Enigma
Age: 23
Country: United Arab Emirates (UAE)
Nominated by Goumi K, Creative Director:
Haniya is one of the most instinctive and strategic brand thinkers I’ve worked with. She has a sharp awareness of aesthetic, tone, and cultural relevance, translating that into storytelling that feels intelligent and emotionally grounded.
Her work is rooted in strong market research, sharpening her final concepts and making them not just beautiful but persuasive. She brings narratives to life through visuals, especially video and motion content, where she truly excels.
She has a unique personality that is hard to ignore and genuinely engaging. Haniya doesn’t just execute ideas; she builds strategic concepts that resonate and sell.
Career highlights
Haniya Shoaib is a Creative Content Designer at Enigma, specialising in immersive brand experiences where screen content, spatial design and storytelling work as one. Known internally as the “big screen girl” and the go to for reveal moments, she has delivered high-impact launches, including Ghaf Woods’ Maravelle Residences, New Balance’s Doha Marathon and Surf House takeover, and LEOS’ luxury Royal launch. She recently led her first drone show from concept to execution, marking a key creative milestone. Research-driven and emotionally led in her approach, Haniya designs executable experiences that stay with people.
Guiding principles
Curiosity drives Haniya’s process. She approaches every brief with a ‘what if’ mindset, using research and collaboration to unlock ideas that are bold yet buildable. She sees constraints as creative puzzles and thrives under pressure, grounded in the belief that she gets to do the work she loves.
Side hustle
Outside Enigma, Haniya explores the city’s creative scene, drawn to new venues and pop-ups with strong aesthetics and atmosphere. She also films and edits personal content as a no-rules outlet to experiment, create for fun, and stay inspired by the world around her.
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