Campaign’s Creative Faces to Watch 2026 – Fatima Khamis Fairouz, Commercial Assistant, Imagination
Campaign’s Creative Faces to Watch 2026 – Fatima Khamis Fairouz, Commercial Assistant, Imagination
Age: 28
Country: United Arab Emirates (UAE)
Nominated by Imene Messous, People and Culture Manager:
Fatima has demonstrated strong creativity through her social media platforms, consistently producing engaging and relevant content for a young UAE audience. She understands how to present ideas and brands in a natural, relatable way while maintaining professionalism. Her ability to balance her corporate role with building a growing digital presence reflects discipline, awareness of trends, and a clear understanding of modern communication and youth engagement.
Career highlights
Fatima is a UAE National Commercial Assistant at our creative agency, where she supports business development, client coordination, and commercial operations with precision and energy. Prior to joining us, she built a solid foundation in banking as a Senior Officer at Emirates NBD, developing strong client management, analytical, and relationship-building skills. Fatima brings a unique blend of corporate discipline and creative insight to her role. Beyond her professional work, she is an active influencer across Instagram, TikTok, and Snapchat, connecting with a wide audience through authentic lifestyle and culture-driven content that reflects modern Emirati ambition and innovation.
Guiding principles
Fatima is guided by discipline, consistency, and continuous growth. She believes in delivering excellence under pressure, building genuine relationships, and representing her culture with pride. With strong time management and a service-driven mindset, she approaches every responsibility with professionalism, adaptability, and a firm belief in self-development.
Side hustle
Alongside her corporate career, Fatima has built a strong personal brand as a lifestyle and culture influencer across TikTok and Snapchat. She creates relatable, trend-driven content that resonates with a young UAE audience, collaborating with brands while maintaining authenticity, creativity, and a distinct Emirati voice.
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