Campaign’s Creative Faces to Watch 2026 – El Mehdi Benabdellah, Account Executive, Haus of Hendricks
Campaign’s Creative Faces to Watch 2026 – El Mehdi Benabdellah, Account Executive, Haus of Hendricks
Age: 27
Country: United Arab Emirates (UAE)
Nominated by Christine Warren, Managing Director:
Mehdi is an extraordinary talent and a much admired and respected member of our team. Both clients and colleagues love to work with Mehdi, as he consistently goes above and beyond. His ability to capture a brand’s tone of voice and deliver strategic thinking whilst encompassing engaging storytelling is first class. Mehdi is a delight to work with and brings an attention to detail and passion to all of his work. We are incredibly proud of Mehdi, and we know he will continue to grow and thrive within our team.
Career highlights
Results-driven marketing professional with a master’s degree in marketing, experienced in marketing strategy, account management, and digital marketing. Delivered campaigns across hospitality, F&B, automotive, retail, and construction sectors for leading international and regional brands. Proven ability to blend strategy with creativity to drive growth, enhance brand positioning and generate measurable impact. Known for managing projects from concepts through to execution all whilst ensuring strategic alignment and creative excellence. I am detail-orientated, adaptable and focused on building meaningful brand experiences that connect with audiences and support long-term business success across all clients.
Guiding principles
I question everything, reject safe thinking, and push ideas to earn their existence. I believe strategy must lead, creativity must amplify, and results must validate. I focus on building work that is not only seen but also felt, remembered, and measured. Because to me, marketing should create impact, influence behaviour, and drive real business outcomes.
Side hustle
I actively explore new research, studies and behavioural insights to challenge assumptions and enhance strategic thinking. Beyond work, training and time at the gym help me sustain discipline, clarity, and resilience.
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