Campaign’s Creative Faces to Watch 2026 – Brinda Singala, Senior Art Director, Memac Ogilvy
Campaign’s Creative Faces to Watch 2026 – Brinda Singala, Senior Art Director, Memac Ogilvy
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Maram Ashour, Creative Director:
Brinda has consistently over-excelled and performed; she handled full campaigns from concept to execution, producing outstanding visuals and presentations that were both beautiful and on-brand. Her attention to detail and ability to bring creative ideas to life are an asset to the department. She has grown immensely year by year, and even through challenges, she has remained committed to delivering high-quality work, contributing significantly to the overall success of campaigns. Her talent and dedication have greatly elevated the visual standard of the agency. It’s a great privilege to have her on my team.
Career highlights
Brinda is a multi-award-winning Senior Art Director with over 35 global awards. She has been ranked among the top 50 art directors in the world (#44) by The ADC Club and featured among Asia’s top 100 and India’s top 20 creative talents for her impactful work. Brinda has led standout campaigns across the UAE market with global clients, best known for her work on Cadbury, blending bold visual storytelling and strategic design to drive cultural relevance and brand impact in advertising.
Guiding principles
I care about doing work that actually means something, not just work that looks good in case studies. Awards are great, but impact matters more. I try to ask better questions and keep the ideas simple and honest. If it doesn’t feel true to the audience or the brand, it’s not worth making.
Side hustle
Outside work, I mentor young creatives navigating the industry, sharing what I’ve learned (and what I wish I knew earlier). Supporting young creatives and helping them find their voice is something I genuinely care about. When I’m not art directing, I’m usually obsessing over cars and coffee.
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