Campaign’s Creative Faces to Watch 2026 – Ayah Harharah, Senior Social Media Executive, Assembly MENA
Campaign’s Creative Faces to Watch 2026 – Ayah Harharah, Senior Social Media Executive, Assembly MENA
Age: 26
Country: Egypt
Nominated by Merill Sammour, Social Media Lead:
Ayah has shown exceptional growth, ownership, and leadership potential over the past period. She manages client relationships with confidence, leads reporting conversations effectively, and consistently contributes innovative content ideas that elevate our work. Her resilience, problem-solving, and collaborative approach strengthen both team performance and client trust. Ayah tackles every challenge with a positive, solutions-driven mindset, balancing strategic thinking with strong execution. She consistently demonstrates the maturity, impact, and drive of someone operating beyond her level, making her an indispensable part of our team.
Career highlights
I hold a degree in Business Administration from the American University in Cairo. I began my career in marketing research, building a strong foundation in data, insights, and consumer behaviour before moving into the fintech startup world, where I worked in-house and gained hands-on experience across multiple marketing functions.
Now at Assembly, I work across telecom, banking, fintech and luxury real estate brands, balancing strategic thinking with creative execution
Guiding principles
I believe growth starts where comfort ends. I’m big on ownership, staying curious, and doing things properly, even when no one’s watching. I love bold, crazy ideas, but I respect the small details just as much. Both tie everything together.
Side hustle
Outside of work you’ll find me teaching barre, and I have recently stepped into creating healthy food content (very much in my wellness era). Alongside that, I’m doing my master’s in digital marketing, continuing to build on my curiosity and love for learning.
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