Campaign’s Creative Faces to Watch 2026 – Asma Zaghdoud , Associate Account Director, Momentum McCann
Campaign’s Creative Faces to Watch 2026 – Asma Zaghdoud, Associate Account Director, Momentum McCann
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Wissam Gharib, Integrated Business Director:
She is a calm, confident professional who consistently demonstrates mastery in everything she does. With a solid background across diverse sectors, she brings depth, clarity, and strategic thinking to every challenge. She strives to elevate the work, pushing herself and her teams to deliver the absolute best. Known for her thoughtful debates and her ability to challenge clients constructively, she ensures every idea is sharpened to its fullest potential. Continuously exploring fresh approaches, she stays updated on the latest trends and industry movements.
Career highlights
I’ve been in advertising for 10 years now. I’ve worked across all kinds of brands, big names and smaller ones, in all sorts of industries. There have been awards, big pitch wins, strong campaign results and celebrity collaborations. All exciting, of course. But what really feels like the biggest achievement is earning my clients’ trust along the way. When they call for advice on important brand decisions because they value my opinion, that’s when my job feels meaningful. Being seen as a consulting partner, not just an agency lead, is what makes it all worth it.
Guiding principles
Good work deserves care, high standards and taste.
Side hustle
No formal side hustle, but yoga keeps me grounded. I travel whenever I get the chance, and I recently became obsessed with off-roading. Camping by the sea or in the mountains is my reset. Anything outside the city, really.
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