Campaign’s Creative Faces to Watch 2026 – Antariksh Sengupta, Senior Strategist, Cheil MEA
Campaign’s Creative Faces to Watch 2026 – Antariksh Sengupta, Senior Strategist, Cheil MEA
Age: 30
Country: United Arab Emirates (UAE)
Nominated by Brenda Kassir, Strategy Director:
It is a pleasure to have Antariksh in the strategy team. Not only does he add strategic rigour to our team, but he does so with humility and a great team spirit. We have developed an enviable team purpose and ways of working, and Antariksh is key to this. As a team leader, I am confident of stretching myself and the team knowing that Antariksh will support my vision and rally around the team vision.
Career highlights
I began my career in finance, where numbers and logic shaped how I think. Eventually, I moved into brand strategy, driven by a curiosity of why people behave the way they do. It helped me find my balance between logic and imagination – using data and insight to unlock meaningful ideas. Over 7 years, I’ve created GTM strategies, brand platforms, and integrated campaigns across mobility, consumer tech, retail, and lifestyle brands like Samsung, VW, and Dubai Watch Week to help drive impact. Presently, I’m exploring the evolving role of strategy in our ever-evolving lives.
Guiding principles
When life gives you lemonade, make lemons. Also, having been brought up by a family of storytellers, I’ve turned into someone who loves storytelling. I’d love to continue to believe that the right sequence of words can change the world.
Side hustle
Outside of work, I’ve recently taken up running, adding to a lifelong mix of pursuits including piano, guitar, singing, and cooking.
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