Campaign’s Creative Faces to Watch 2026 – Anna Maria Al Bitar, Senior Executive – Content, Publicis Content
Campaign’s Creative Faces to Watch 2026 – Anna Maria Al Bitar, Senior Executive – Content, Publicis Content
Age: 24
Country: Lebanon
Nominated by Vikrant Shetty, Head of Content:
Anna-Maria demonstrates strong creative judgment grounded in strategic thinking. She approaches digital and social with genuine passion, while ensuring every initiative aligns with clear business objectives. She takes full ownership of her work, manages projects with accountability, and proactively seeks ways to elevate both thinking and execution. Her ability to translate cultural insights into social-first content reflects a deep understanding of the evolving digital landscape. With her drive, discipline, and creative ambition, Anna continues to raise the bar with every brief.
Career highlights
Anna-Maria began her marketing journey in the aftermath of the August 4 Beirut explosion, launching and promoting a community thrift initiative supporting affected families. Since then, she has built regional agency experience across F&B, retail, hospitality, and FMCG, crafting culturally relevant, performance-driven content. Currently at Publicis Groupe, she works on Kudu, managing end-to-end digital content and translating cultural insight into measurable results through a blend of creativity, data, and AI-enabled workflows.
Guiding principles
Creativity should connect emotionally and move a brand forward. I believe in taking bold, insight-led risks because the ideas people remember are the ones that move culture and drive business forward. A strong strategy should empower creativity, not limit it.
Side hustle
Outside work, I’m often planning my next trip, styling creative looks, or creating content on my personal platforms – it’s how I stay inspired. I also play the violin; music is my emotional reset and a reminder that storytelling exists beyond the screen.
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