Campaign’s Creative Faces to Watch 2024 – Yassin Hassan, Account Executive, FP7/McCann Cairo
Age: 24
Nominated by Nahla Hendy, Head of Business Leadership:
It’s my pleasure to strongly recommend Yassin Hassan for this scholarship. Yassin stands out with his dedication, meticulousness, eagerness to learn & readiness to take on new responsibilities. It’s not just about Yassin’s technical skills that impress me, but also his positive attitude towards any situation he’s faced with. Working with Yassin has been a pleasure, he’s on top of his work, passionately asking questions for better understanding yet finding his way to get tasks done. I’m confident that Yassin will be an excellent fit for this scholarship which will add to his career growth.
Career highlights
My name is Yassin Hassan and I’m currently an Account Executive at FP7 McCANN Cairo. I oversee the Etisalat by e& account, which is no small task, let me tell you. Etisalat is a major player in the telecom industry, covering both Africa and the Middle East, and I’ve been giving it my all for the past year. Moreover, I have been fascinated with marketing and advertising since I was a kid. A lot of TV advertisements always had me mesmerised, and that’s why I had this passion for advertising that led me right here.
Guiding principles
My main principles are integrity, empathy, and continuous growth. I prioritise transparency, embrace diverse viewpoints, and pursue self-improvement. These principles inform every choice I make, leading me to genuine connections, achieve my personal goals, and thrive in my career.
Side hustle
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