Campaign’s Creative Faces to Watch 2024 – Yasmin Kojak, Social Media Manager, Memac Ogilvy Dubai
Age: 27
Nominated by Karl El Hitti, Head of Social:
Yasmin exemplifies the pinnacle of digital prowess, having tripled our Masdar City’s social media presence and engagement under her guidance. With an innovative approach that blends technical acumen and a keen sense for the pulse of social media, she has masterfully navigated both B2B and B2C landscapes, making complex tech relatable and engaging. Her work serves as a stellar case study, demonstrating that with the right blend of creativity and strategy, achieving remarkable social-first successes is possible in any arena.
Career highlights
As a Social Media Manager at Memac Ogilvy, UAE, I thrive on crafting engaging content and fostering meaningful client connections. Winning the Young Lynx Academy in 2023 highlighted my dedication and talent. My Mass Communication degree from the American University of Sharjah grounds my expertise. With a love for digital engagement and strategic marketing, I’m dedicated to making a real impact in the dynamic world of social media.
Guiding principles
My guiding principles are rooted in open communication and simplicity. I’m driven by a desire to lead and inspire, nurturing collaborative spaces for creativity to flourish. Integrity, empathy, and resilience define my path, empowering others and catalyzing positive change in all my pursuits.
Side hustle
As a side hustle, I assist my father’s home-grown company, Kojak Group, in enhancing their comms strategy and digital marketing presence. Through content creation, social media management, and targeted campaigns, I contribute to expanding the brand’s visibility and fostering customer engagement.
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