Campaign’s Creative Faces to Watch 2024 – Rita Rami Scandar, Account/Content Manager, FP7/McCann Cairo
Age: 26
Nominated by Farah Mansour, Head of social media and digital department:
I wholeheartedly recommend Rita Scandar, an exceptional member of our social media department at Fp7 McCann Cairo. Rita consistently proves herself as one of the top performers in our department, showcasing profound understanding and insightful recommendations that yield positive results for her clients. Rita’s unique strength lies in her exceptional commitment to the quality of creative output. Her ability to infuse creativity into every aspect of her work sets her apart.
Career highlights
With a lifelong passion for creativity and advertising, I honed my skills through studies in marketing at the GUC along with some extra design courses at at the University of California. My professional journey has seen me navigate diverse client profiles across industries, from spearheading campaigns for entertainment giant Spotify to crafting strategies for household names like Heinz and Nestle. Committed to pushing boundaries and creating memorable brand experiences, I thrive on the intersection of innovation and storytelling in the dynamic world of advertising.
Guiding principles
My guiding principles center on genuine connections, deep empathy, and curiosity. I approach challenges with a positive and enthusiastic spirit. With passion and purpose, I advocate for inclusivity, innovation, and sustainability in every facet of life.
Side hustle
Beyond my advertising career, I explore diverse passions. TikTok creator, tutoring French Baccalaureate students in economics. I also love reading and find inspiration in novels and travel. These pursuits enrich my life, fuel creativity, and broaden perspectives beyond work.
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