Campaign’s Creative Faces to Watch 2024 – Racha Al Abdallah, Senior Executive, Leo Burnett KSA
Age: 26
Nominated by Makram Khatib, Business Director:
Racha is a shining supernova, lighting up the path of success with her stellar performance. Her blend of skills and passion positions her as a potential standout in our industry. With a can-do attitude and continually improving analytical abilities, she handles tasks with precision, even the most complex ones. In a short span of time, she has earned the reputation of being a go-to person, endorsed by both clients and internal peers alike. I truly admire her work ethics & excited to witness her reach the highest heights.
Career highlights
Racha graduated from the Lebanese American University with a Business Marketing degree, showcased her fervor for the field through diverse projects.
She immersed herself in advertising, gaining valuable experience working with clients across the FMCG, Entertainment, and Fitness sectors, including cinemas and gyms. Racha joined Leo Burnett 2 years ago and currently dedicates the use of her talent working on Saudia Airlines’ account, her main client.
Detail-oriented, she perceives the world from a perspective where the smallest details are what matter to ensure quality.
Guiding principles
Passion fuels purpose and curiosity fuels growth; trust in the journey, as every setback guides to the right path.
Side hustle
Apart from being the office’s unofficial singer, Racha currently finds peace and a way to disconnect from the world through learning how to play the piano.
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