Campaign’s Creative Faces to Watch 2024 – Mazen Al Naqib, Senior Manager – Communications Consultancy, Leo Burnett – Studio M
Age: 28
Nominated by Nadim Ghrayeb, Business Lead:
A true tactician, Mazen exemplifies a rare breed of ‘suits’ in modern day Marketing. His strong business acumen clubbed with strategic and creative ability allow him to take key decisions with clients and colleagues effectively. His focus on the integrated agency product and his clients’ business functions enable him to put together big picture puzzles and offer comprehensive solutions, setting him apart as one of the most promising rising talents.
Career highlights
A continuous journey of learning & development, with career passion points that are ever evolving & never defined. Interest in consumer behavior led to career kick-off with managing FMCG brands including NIVEA & Nestlé. Curious around the digital world; I managed a performance marketing scope leveraging e-commerce, analytics and CRM; driving record-breaking sales. Having a better grasp of the diverse marketing functions; I then led integrated roles, piecing together more complex puzzles. Today, I dive deeper into the “business of things” making it my north star behind key decisions.
Guiding principles
Ambition, passion, and discipline form the cornerstone of my approach to drive career growth. Ambition that helps me set my goals and pursue them. Fueled by unwavering passion for success, and discipline because nothing comes without hard work (unless its crypto).
Side hustle
When I’m not recovering from injuries… you’ll find me on the field indulging in my love for football, joining local tournaments as well as mentoring youth teams.
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