Campaign’s Creative Faces to Watch 2024 – Maria Helena Zakaria, Manager – Content, Publicis Groupe – One Energy Lebanon
Age: 29
Nominated by George Batrouni, Associate Business Director:
Maria is a rising star you’ll want to keep an eye on in the coming years. She goes above and beyond in everything she takes on, whether in her regular account management work or when pitching in to help with strategic planning or new business initiatives. But what sets Maria apart is not just her skills – she approaches each challenge with real optimism and dedication to learning and results. She is always looking to expand her knowledge and take on more responsibility. Her flexible can-do attitude is invaluable. With her versatile talents, I’m sure Maria has an exciting career ahead of her.
Career highlights
Six years ago, my journey in advertising and marketing took off working on clients based in the GCC. Through this experience, I honed my skills in trilingual content creation, account management, and social media advertising. My multilingual expertise has always empowered me to deeply understand client needs, cultural nuances, consumer behavior, and market trends.
Currently, I am entrusted with the Ithra Aramco account, where I lead, alongside an amazing team, the client communications, content management, strategic planning, and insights, all while contributing to award-winning campaigns.
Guiding principles
My compass? Curiosity! It is a driving force that pulls me forward and helps me navigate the unknown. The ‘why’ within me urges me to continue learning, thriving, and embracing failure and new challenges with no fear. It is the spark behind everything, the magic seen through the eyes of a child.
Side hustle
Beyond my main role, I volunteer for NGOs, channeling my passion for translation into transcreation, keeping the translator in me alive. Additionally, traveling and exploring diverse cultures with my loved ones bring me immense joy. I believe happiness fuels success, enriching every aspect of life.
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