Campaign’s Creative Faces to Watch 2024 – Lara Medanat, Associate Account Director, VML Dubai
Age: 29
Nominated by Irmak Aktas, Client Services Director:
Lara joined the VML family as an account executive and quickly became one of our most talented and successful members. She currently serves as an associate account director, managing multiple brands under her portfolio alongside her team. Lara’s intelligence and passion for her work shine through in every account and project she undertakes.
Additionally, Lara is a member of the EMEA Young Council, representing the MENA region in our global network. Her dedication to excellence is evident in her ability to handle challenging situations with a positive attitude, consistently delivering innovative solutions. Lara’s commitment to personal and professional growth is truly inspiring.
Career highlights
With over 6 years of experience in VML family, Lara has a demonstrated history of working in multiple industries such as FMCG, Pharma and Retail since 2017, and since then elevated her skills and knowledge in account management, teamwork, and decoding clients.
She has passion for making a difference through her work and being inspired by those around her.
In 2020, she was part of the EMEA Young Council to support in strategising the agency’s growth.
Lara graduated with a bachelor’s degree focused in Marketing from the American University in Dubai.
Guiding principles
She has passion for making a difference through her work and being inspired by those around her.
“When we strive to become better than we are, everything around us becomes better too.”
Side hustle
In 2020, she was part of the EMEA Young Council to support in strategising the agency’s growth.
Lara graduated with a bachelor’s degree focused in Marketing from the American University in Dubai and achieved Outstanding Marketing Student Award, and Cum Laude Honors, in May 2017.
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