Campaign’s Creative Faces to Watch 2024 – Kaat Griet Naessens, Digital Designer, C2 Communications
Age: 29
Nominated by Zahir Mirza, Executive Creative Director:
Kaat is one of those rare breeds of designers who has a knack of melding design and conceptual thinking into everything she does.
And it’s all so seamless and effortless when she goes about her work. The thinking is sound, and her sense of style and design is so unique, the work just stands out.
And she goes about things in an easy breezy manner that makes working with her such a pleasure. I can’t wait to see her work being recognised at the biggest and best design and advertising award show festivals. It’s only a matter of time.
Career highlights
My name is Kaat, a passionate digital designer at C2 Communications. Creativity has been my companion since childhood, leading me to pursue a career in graphic design. I honed my skills in Crossmedia design during college, embarking on my professional journey in 2021 in the fashion e-commerce industry. Now, at C2, I’m part of a dynamic team, working on many exciting projects. My journey from a zealous youngster to a seasoned designer in an agency setting reflects my dedication and love for bringing creative visions to life.
Guiding principles
My guiding principle in design is to craft visuals that not only speak to the audience but captivate them, presenting my best self in my work. I embrace mistakes as stepping stones, learning and growing from each to refine my creative journey.
Side hustle
Outside the digital realm, my heart belongs to painting. My passion encompasses the entire art spectrum—from its rich history and creation to exploring museums. This artistic pursuit not only fuels my creativity but also deeply influences my professional design work.
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