Campaign’s Creative Faces to Watch 2024 – Jolanda Van Rooyen, Senior Designer, Publicis Middle East
Age: 29
Nominated by Aunindo Sen, Executive Creative Director:
Even amongst the plethora of talent at the Publicis Groupe, Jolanda has stood out as an outstanding performer over the last couple of years. She won the Young LYNX Gold in 2023 and the Young LION Silver in 2024. Jolanda is the perfect balance of youthful energy with old-school accountability. A superstar Creative, she is not only a benchmark for the Agency today but sets the standard for what our success looks like tomorrow. What’s more, Jo has the charisma to back her brilliant work and razor-sharp eye for design, making her a creative force to be truly reckoned with.
Career highlights
Bringing South Africa’s vibrancy along with me, I situated myself in Dubai’s multifaceted landscape, where I’ve been fortunate to work on some of the most competitive brands across the region. Starting at the Open Window Institute in South Africa where I sharpened my digital pen in communication design, today I’ve firmly established myself in the industry.
Winner of the Young Lynx Competition in ’23 under my belt, with a Silver for Young Lions to sweeten the deal, I’ve only just begun.
Guiding principles
Integrity, empathy, and relentless pursuit of excellence is what guides my work. I value genuine relationships and authentic self-expression. I believe in creating with purpose, fostering genuine connections, and constantly seeking growth.
Side hustle
My side hustle isn’t much of a hustle—it’s my way to slow down and cherish the now, without thoughts of profit or recognition. Film photography is my escape from the online world, capturing tangible memories. It’s my way of documenting life —friends, loved ones—away from screens and instagram feeds.
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