Campaign’s Creative Faces to Watch 2024 – Hesah Althubaiti, Senior Executive – Strategy & Insights, Leo Burnett KSA
Age: 28
Nominated by Tahaab Rais, Group Chief Strategy Officer, Publicis Groupe ME&T:
Hesah is a rockstar. As a young Saudi, she has been one of our most promising growth stories. She has made an immeasurable impact on our culture in the Saudi strategy team, and on our product. Her insights are always on point. Her creativity and flair are distinctive.
Her hunger to learn and ambition to succeed are exciting. And her personality and spirit are delightful. She has excelled on all briefs, on all pitches and on all award opportunities she has touched. She’s a joy to work with. And she’s definitely THE talent worth watching in Saudi and our region. She makes her country proud.
Career highlights
Coming from an Arabic copywriting background, Hesah brings a rich tapestry of storytelling to craft compelling briefs and strategic campaigns. She loves merging data with creative concepts to address challenges and inspire change, all while radiating an infectious positive energy.
This approach has led to success in winning pitches and collaborating with clients like Unilever, Home Centre, McDonald’s, and Saudia, crafting strategies that inspire audiences in Saudi and beyond. Her proudest achievements are contributing to award wins at Lynx and Effies and participating in the Young Lynx Academy
Guiding principles
I am constantly motivated by my fear that future generations will judge me if I don’t take advantage of Saudi Arabia’s golden era and make something of myself.
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