Campaign’s Creative Faces to Watch 2024 – Celine Abboud, Manager – Strategy & Insights, Leo Burnett Lebanon
Age: 26
Nominated by Tahab Rais, Chief Strategy Officer:
Celine is one of our most creatively driven strategists in our regional hub. She has an energy and drive that is second-to-none. From proactive briefs for brands and causes, to new models of thinking and ideation, to research and knowledge-sharing with her entire strategy community, she’s a gem. She has earned respect and trust in a very short period of time with us, and has also, had her role expanded to more regional projects in a short period of time. She’s well on her way to becoming one of our pillars and is a star worth watching and shining more light on.
Career highlights
Driven by a relentless pursuit of excellence, I’ve consistently transformed challenges into opportunities. My most notable contribution was during the COVID-19 pandemic, where I spearheaded digital transformation initiatives for local businesses. By implementing innovative digital marketing strategies, I enabled these enterprises to not only survive but thrive amidst unprecedented circumstances. Another exhibition of relentless pursuit is the fact that I’ve completed my yearly required learnings in less than 6 months and aim to double my learnings in my first year in the company.
Guiding principles
I am guided by the mantra that ‘brands are people too’, advocating for authentic and empathetic engagements that breathe life into businesses, transforming them into relatable entities with their own stories, values, and community connections.
Side hustle
Continuing my mother’s family’s artistic legacy, I delve into painting and music production as a side hustle. These creative pursuits not only honor generational talents but also enrich my digital marketing perspective with unique, creative insights.
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