Campaign’s Creative Faces to Watch 2023 – Zein Sa’dedin, Copywriter, Serviceplan Middle East
Age: 26
Nominated by Akhilesh Bagri, Chief Creative Officer, Serviceplan Middle East:
Zein joined us mid-way through her academic pursuits to see what all the fuss was about. Her simple and coherent approach is a refreshing departure from the meaningless jargons of our bubble. Her writing is immaculate. She can thread a story together. She can pacify agitated situations. She can hold a room. She is a team player. She is a pitch winner. She can smell BS from a mile. She fills her timesheets. Zein still has much to learn, and we’d rather she do that from our premises. Poach her and I will set fire to yours.
Career highlights
Copywriter on the creative team at Serviceplan Middle East. Before entering ad-land, I was an English lecturer with an MFA in Creative Writing. Since ad-land, I’ve also made it my mission to collect workplace abbreviations like Pokémon cards.
Guiding principles
Be good, find what brings you joy, and don’t be weird about it. Sharon Olds once advised, “Take your vitamins. Exercise. Just work to love yourself as much as you can—not more than the people around you but not so much less. So I try.
Side hustle
Poet and founding editor-in-chief of BAHR // بحر magazine. You can find me at open mics, art galleries, or on basketball and volleyball courts. ‘Staircase,’ my first book of poems, is out with ignitionpress and my second is currently in the works.
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