Campaign’s Creative Faces to Watch 2023 – Shraddha Chaurasia, Art Director, Create Group
Age: 30
Nominated by Vincent Drevet, Creative Director, Create Group:
To be a great Art Director, one must possess creativity, technical skills, and a strong team spirit. Shraddha embodies all three and applies them with aplomb to the most challenging projects.
Watching her grow since joining our team has been a true joy, and her infectious enthusiasm is an inspiration to us all. Not only that, but as an AI enthusiast, Shraddha is leading the charge in incorporating this exciting new technology into her work, unlocking untold potential in our industry.
It is a privilege to have her on our team, and I look forward to seeing all that she will achieve in the future.
Career highlights
In a nutshell: A diverse art director & part time dog petter.
Over the last octennial, I’ve been developing and delivering campaigns for brands across the MENASA region, an iota of it which includes RCU, DFC, Dubai Holding and UAE50. Asides from this, I’ve been slowly getting fully immersed in the field of AI and have been recognized in a few publications in MENA.
Guiding principles
I don’t have set guiding principles. However, if I HAD to pick one, it would most definitely be- It’s not about better time management, It’s about better life management.
Side hustle
Currently, one of my side hustles involves running the stray dogs center Tiktok account.
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