Campaign’s Creative Faces to Watch 2023 – Sarah Shebl, Senior Designer, Leo Burnett KSA (Riyadh)
Age: 30
Nominated by Mohammed Sehly, Executive Creative Director, Leo Burnett KSA (Riyadh):
Sara is one of our most talented creatives whose passion fills any brainstorming room that she’s in. As a great artist with works curated part of local and regional exhibitions, she always brings a unique flair to every project that she works on with a style that is uniquely hers.
Moreover, Sara’s passion is matched by her curiosity; she is always trying to develop new techniques and ways to bring her ideas to life in the best way possible. Her dedication to her craft is a true inspiration to us all, and we are proud to have her on our team.
Career highlights
Sarah Shebl is a Cairo-based multidisciplinary designer & researcher. She specializes in typography, one of her prominent work is the Arabic adaptation typographic logo for Azza Fahmy, and Type Lab. Her work also covers visual identity and editorial design, she worked as a designer and research assistant in “A History of Arab Graphic Design” book. In addition to her experience as a display designer for “Si’Joublie” exhibition. Sarah has run multiple Arabic lettering workshop and the latest was during Tasmeem Doha Week at VCUarts Qatar.
Moreover, Sarah’s work got shortlisted for Communication Art, Typography Competition 2021 and also, she was one of the 12 winning designer of Anti-Type by Tasmeem 2022 at ICD Brookfield Place, Dubai.
Sarah has showcased her work in multiple local and international exhibitions with the latest being Anti-Type by Tasmeem 2022 at ICD Brookfield Place, Dubai, Cairoprints second and third edition at Cairopolitan, Egypt and Doha prints first edition at Dohapolitan & Studio 7, Qatar.
Sarah currently holds a senior designer position at Leo Burnett KSA (Riyadh)
Guiding principles
Anything is possible for those with a dream, and the determination to make it happen and never give up.
Side hustle
My side hustle project is hosting an online Arabic lettering workshop where I teach the aesthetics of Arabic letters. So far, I’ve hosted three different workshops and taught students from Scotland, Colombia, Dubai, China, Belgium and many other places around the world.
Some of my student’s work from the workshops won different competition for example the latest was Kinda Ghannoum’s poster was selected one of the Best 100 Arabic Posters 2022
This series of workshops is something I am very proud of, and I look forward to expanding it and hosting more diversified workshops.
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