Campaign’s Creative Faces to Watch 2023 – Nada Reslan, Social Media Manager, JWI
Age: 28
Nominated by Charli Ball, Managing Director, JWI:
You know that person who never runs out of ideas? That’s Nada. Her enthusiasm is infectious, and she has a true passion for her craft. She is a creative thinker, with a keen appetite for learning and bringing bright ideas to the table. For Nada, it’s all about people. Her creative process is always deeply inspired by human emotion. Her relationships stem from genuine care for her clients and team members. She works hard and proudly stands behind all that she produces. Not to mention, her bright presence is always a welcome mood booster in the workplace.
Career highlights
A social & strategy first creative enthusiast with a passion for giving birth to meaningful ideas. I’ve had the opportunity to work on 50+ brands across the FMCG, F&B, beauty and banking industries. What I’ve learned above all is that the consumer is the ultimate inspiration for great ideas.
One of my most memorable career achievements is winning a Lynx award for a user-generated social media campaign, executed during Covid. The campaign turned social media comments into inspirational gifts for front line workers, revealing the importance of communicating less like a brand, and more like a person.
Guiding principles
“Nada, believe in your art, be honest and always be kind.” My mom’s simple words turned out to be the principles I live by across my professional and personal life. I believe it’s these words that inspired me to grow into a self-motivated person who relies on the creative in me to push boundaries and produce work I’m proud of.
Side hustle
Idea generator and professional eater.
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