Campaign’s Creative Faces to Watch 2023 – Mohamed El-Shorafa, Senior Account Manager, TBWA\RAAD
Age: 30
Nominated by Joe Lahham, Managing Director, TBWA\RAAD:
Mohammed is an ambitious, hardworking and passionate account manager who has a lot of integrity and principles. He has helped develop some of the most successful client campaigns. A true team player, Mohammed’s charismatic character and positive spirit fits perfectly into the TBWA culture. I have great faith in Mohammed’s capabilities and am certain that he has a brilliant path awaiting him.
Career highlights
I have been doing marketing and advertising since I was studying in university. As an advertising specialist, I work tirelessly to develop advertising campaigns that generate interest and drive sales for clients. Throughout my career, I worked with wide range of clients in different industries such as Telecom, FMCG, Automotive, Loyalty and QSR helping them to achieve their advertising objectives. I started my career with IMPACT BBDO where I spent more than 7 years until I Joined TBWA/RAAD in 2022 working on KFC Arabia.
Guiding principles
Honesty, integrity, respect, fairness, and responsibility are some guiding principles that shape decision making and behavior. I believe following these principles creates a foundation for success and builds trust with others.
Side hustle
I am an advertiser by day, but by night I explore different opportunities such as investing in the stock market and crypto currencies.
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