Campaign’s Creative Faces to Watch 2023 – Marina Guadix, Senior Art Director, VMLY&R Dubai
Age: 30
Nominated by Miguel Bemfica, CCO, VMLY&R Dubai:
Marina’s design talent is exceptional. Her ability to generate groundbreaking ideas has consistently led her team to success, making her an invaluable asset to any project. With a passion for digital innovation and a relentless drive for excellence, Marina is a creative machine, always striving to find the best and most breakthrough insights before even starting to draw anything. Working alongside her since 2018, I have never lost a pitch with Marina on the team. The future is bright for this rising star in the world of design, and I have no doubt she will continue to achieve great things as she grows in her career.
Career highlights
I can finally say that I’m celebrating a decade working in advertising, sounds big! But maybe this is just another number. What I am proud of is that I have worked in different cities (Málaga > Barcelona > Banyoles > Madrid > Dubai) with different cultures and this has given me the opportunity to meet so many more talented people than me. Also, to have worked with small and big brands (Starbucks, MasterCard, Coca-Cola, L’Oréal…) in small and big companies. And here I am, without losing my enthusiasm for the profession and my passion for good craft and good ideas.
Guiding principles
Whatever you do, never bore people. Being boring is the worst. That’s why I write short sentences and design with thousands of colours. That’s why I change my look regularly. You are probably getting bored now. Bye.
Side hustle
I like skating, playing drums, punk rock but also reggaeton, chewing gum, dancing, going to concerts, designing album covers, watching videoclips and movies (I don’t care if they are bad). I like my friends, my family, Kanafeh and basically all the food in the world. I like travelling, of course.
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