Campaign’s Creative Faces to Watch 2023 – Laila Alkaf, Copywriter, Leo Burnett Dubai
Age: 25
Nominated by Giorgia Fattoracci, Creative Director, Leo Burnett Dubai:
We are lucky to have Laila on our team as a Copywriter. Her proactive and insightful approach to her work shows her dedication to delivering heartfelt and relatable content. She truly understands the nuances of our clients’ brands and writes compelling copy that resonates with the audience. It is a pleasure to work with Laila, and we look forward to seeing more of her amazing work in the future.
Career highlights
Growing up in a multicultural household in the UAE has instilled in me a deep appreciation for diverse perspectives and traditions. With a passion for research, writing and conceptualizing, I thrive on being proactive in my work. Collaborating with talented people has been a highlight of my career, and I am proud to have been part of award-winning projects at Dubai Lynx and the Loeries. My background has given me a valuable understanding of the region’s cultural landscape and enabled me to contribute meaningfully to my profession.
Guiding principles
I believe in the power of respecting your work, colleagues, and personal values. This creates a positive and healthy environment to grow and succeed.
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