Campaign’s Creative Faces to Watch 2023 – Khawla Asaad Rayes, Arabic Copywriter, Leo Burnett KSA
Age: 27
Nominated by Mohammed Sehly, Executive Creative Director, Leo Burnett KSA:
Khawla is one of the few Saudi creatives whose love for her craft was obvious since the day she joined us. She is always eager to learn and grow, and the best part is that she applies what she learns right away.
In addition to her passion for her craft, Khawla is also a TikToker, which keeps her equipped with the freshest insights and newest trends by the minute. This combination of creativity and passion makes her a great team player, and we feel fortunate to have her on our team.
Career highlights
Khawla is a Saudi Copywriter who weaves magic with her pen, transforming ordinary ideas into colorful rainbows. Armed with a degree in Languages and Translation, English department from IMSIU, Khawla is a gifted writer, translator, and a poetic soul. Her natural talent for creative Arabic ideation stems from her passion for her own culture, which she seamlessly blends with her instinctive insights on Saudi behavior and trends. With an impressive portfolio that boasts of big clients like the Public Investment Fund, Saudia Group, and McDonald’s. Khawla is currently honing her skills at Leo Burnett, creating compelling content for giant private sector clients.
Guiding principles
My guiding principles are ownership, teamwork, open communication, respect, pushing boundaries, speed, and continuous improvement. I take full responsibility for my work, value collaboration and communication, treat others with respect, am always willing to challenge myself and explore new frontiers, strive for efficiency, and speed, and make a conscious effort to improve myself every day.
Side hustle
As a language expert, my diverse side hustle includes translation, copywriting, social media management, voice overs, and business strategy development for clients. This versatility reflects my adaptability and deep understanding of the power of language to drive business success.
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