Campaign’s Creative Faces to Watch 2023 – Jasmine Triviño, Associative Creative Director, Liquid Retail
Age: 29
Nominated by Colman Sheil, Chief Creative Officer, Liquid Retail:
Jasmine joined Liquid in 2017 as a junior designer, and quickly set about proving her creative chops with fresh ideas and infectious enthusiasm on multinational clients. Her ability to spread this fervor and demonstrate leadership became apparent, with the result that today she leads a large creative team and continues to surprise and delight both clients and peers, constantly raising the bar of Liquid’s creative offerings to the market.
Career highlights
I am the most impatient person I know. Ever since I graduated from a multimedia university, I’ve been chasing after brands that inspire me to tell stories, connect people, and make faces smile. Graphic design, illustration, copywriting, doodling on tissue paper.. as long as there’s a way to sell that story, I’m on it. My shopper marketing and omni-commerce training allowed me to successfully launch new products for BEIERSDORF, design packaging for Nestlé, and activate PEPSICO brands. For 8 years of my career, I collaborated with GCC and global clients.
Now, I lead a creative group that shares my passion.
Guiding principles
Let others shine. Because when they do, it also reflects on you. Creative careers can go by so fast, so collect all the shine you can! Oh, and don’t forget to sprinkle a little bit of crazy.
Side hustle
Whenever I can, I focus my attention on cosplay crafting and styling, hunt for the next awesome figure to add to my collection, and play some video games.
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