Campaign’s Creative Faces to Watch 2023 – Jalal Safi, Art Director, VMLY&R Commerce Dubai
Age: 29
Nominated by Miguel Bemfica, Chief Creative Officer, VMLY&R Commerce Dubai:
In our demanding industry, design requires patience and endurance. Convincing clients to produce breakthrough solutions is becoming increasingly challenging. That’s why Jalal’s craft and determination to fight for our clients’ needs make him a valuable asset. Jalal never gives up, continuously improving his skills and innovative thinking. Spotting exceptional talent in remote teams can be difficult, but with Jalal, his talent shone through in our first team presentation. His abilities still amaze me.
Career highlights
Meet Jalal Safi, a creative art director with seven years of experience working on a wide range of brands across various markets. With a passion for crafting unique campaigns driven by strong human insights, he aims to understand the target audience and translate their needs into powerful creative solutions that leave a lasting impact.
Throughout his career, Jalal has demonstrated an exceptional talent for creative expression, always on the lookout to find the golden idea – that one concept that would make a campaign stand out and capture the imagination of the audience.
Guiding principles
Talented are the ones who remain curious searching for that distant light and in that pursuit they become a beacon for others.
Side hustle
From dancing Argentinian tango to boxing, knitting, painting, go-kart racing… I never stop engaging my brain in different activities because the more I get myself exposed to learning contrasting disciplines, the more I’m flexible in accepting change and taking on new challenges.
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