Campaign’s Creative Faces to Watch 2023 – Hanaa Ayyad, Copywriter, Publicis One Touch
Age: 24
Nominated by Rita Harbie, Creative Director, Publicis One Touch:
Hanaa is brimming with interesting insights and unwavering points of view. Her passion for words coupled with insane world culture knowledge makes her one of the most unique creatives we’ve ever had the pleasure of working with. She’s the first to crack the creative line and big idea, and brings the team on-point digital-first thinking.
Career highlights
Like 80 per cent of kids with an artsy parent, growing up I really liked books. The difference is? I stuck with them (it’s kind of my whole personality). Then I got my first copywriting job at 19 years old, and never looked back.
Now, I pursue my passion for writing and CSR working on top tier clients across global markets,
conceptualizing and creating digital campaigns that are redefining internal brand standards, as well as working on an award-winning campaign for NIVEA.
Guiding principles
It’s a bit cliché, but I truly believe that the world is a dynamic force, and as it evolves, our guiding principles should too.
Find your ‘why’, root it in your values, and face the world with an open mind.
Side hustle
I am very indecisive. So, I have a lot of hobbies.
I am currently finalising my collection of short stories with publishers, with hopes to have it printed in the next two years.
I also dabble in street photography and have had photos published in acclaimed magazines and academic readers- and more importantly, helped stray cats find homes.
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