Campaign’s Creative Faces to Watch 2023 – Farida Abdelaal, Arabic Copywriter, TBWA\RAAD
Age: 25
Nominated by Walid Kanaan, Chief Creative Officer, TBWA\RAAD:
Farida is one of the latest additions in the creative team but she’s already left a mark on the agency with her shining talent and admirable vibes. She is full of energy and ambition and is able to come up with great creative concepts and narratives that have helped the team present disruptive campaigns to our clients.
Career highlights
Farida is great with ads and content, but a real pro at writing songs that will get stuck in your head for days; they call her “Funky Farida” for a reason. Fluent in both Arabic and English, Farida’s creative conceptual thinking and energy shine through in every campaign she handles.
Guiding principles
Friendly and bubbly people person. Creative, positive, and highly ambitious talent.
Side hustle
Farida loves the big screens. She acts in short films, web series, and shows.
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