Campaign’s Creative Faces to Watch 2023 – Carlota Pavón, Senior Account Executive, Havas Creative Middle East
Age: 24
Nominated by Teddy Abdel Nour, Group Account Director, Havas Creative Middle East:
Carlota joined Havas Middle East more than a year ago and has proven to be an asset to the agency ever since.
Carlota’s solution-driven attitude, project management and creative thinking have seen her progress from agency intern to Senior Account Executive. Her understanding of what is needed, organization skills and calm demeanour are great assets for a client servicing professional which help her win the trust of her clients and challenge them to explore more and get outside their comfort zone.
Career highlights
Throughout university, I felt very connected to graphic design as I was working as a designer, participating in projects and winning student awards. The next natural move for my colleagues and me, was to create a small design studio to keep growing our careers. We realized how each of us slowly fell into a different role. I became the client-facing project manager and quickly understood that this was the career I wanted to pursue. Today, three years later, I am very grateful to be a Senior Account Executive at Havas Middle East for brands across different industries including automotive, beauty and food.
Guiding principles
I believe that sacrifice, perseverance and patience will always pay off; luck is not just some force that will make good things happen. Everything happens for a reason, when something apparently goes wrong it’s probably because it wasn’t the right direction at the time. Life has proven this every time.
Side hustle
I love photography and visual arts in general. I love to interpret and channel what the pieces transmit, and that is why contemporary art is my favorite.
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