Campaign’s Creative Faces to Watch 2023 – Ayush Tandon, Art Director, Sweetwater Mea
Age: 27
Nominated by Usman Saleemi, Creative Director, Sweetwater Mea:
I highly recommend Ayush Tandon, the Art Director on my team. Ayush is a true creative visionary with a unique ability to transform any concept into a captivating visual masterpiece. He possess an outstanding eye for detail and an exceptional understanding of design principles, consistently producing work that is both aesthetically pleasing and highly effective. He is an excellent team player, collaborating effectively with colleagues from various departments to achieve outstanding results. He has a proven track record of successfully executing projects within tight deadlines while maintaining high standards of quality. Ayush is an invaluable asset to our team, and definitely one of the faces to watch in this region.
Career highlights
With only two years of experience in the Mena region, I have amassed an impressive track record of success in the creative industry. My keen eye for design and innovation has led to numerous award-winning campaigns and projects for major brands across a variety of mediums. Some of which include – 10 shortlistings for Dubai Lynx awards 2023, Successful entry for the Young lynx Academy 2023. 3 Grand Prix (for Entertainment, PR and Integrated), 1 Gold ( for Brand communication & design) , 1 Silver (for Creative commerce) and 2 Bronze (for Brand Experience & Activation, PR) awards for the Adidas “Ravi Superstar” campaign.
Guiding principles
My guiding principles as an art director are empathy in design, commitment to innovation and creativity, and attention to detail. I believe in creating designs that connect with audiences on a personal level, challenge expectations, and are executed with precision and care.
Side hustle
I am the visionary creator behind @Aryuforreal and @Zeevaah, one of India’s first virtual influencers. With cutting-edge technology and a creative eye for detail, I has brought to life two captivating personalities that are taking the digital world by storm. I have successfully collaborated with leading brands like Sassy Begum, O3+, Sketch and more are to come.
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