Campaign’s Creative Faces to Watch 2022 – Racha Ghalayini, Social Media Manager, Havas Creative Middle East
Age: 26
Alessandro Candotti, Social Media Director, Havas Creative Middle East: In an industry that celebrates razzle-dazzle, Racha simply gets things done. She is methodical and relentless, oiling the gears of operations at Havas Middle East. Her no-nonsense approach has won her the trust of the agency leadership and the respect of her clients and colleagues, at a very young age. A measure of true talent is who you’d want beside you in a crisis. I would pick Racha, every time.
Career highlights
During my 5-year career, I gained digital marketing experience in several industries such as banking, FMCG, automotive, beauty and fashion, and got exposed to the different aspects of marketing. One of my biggest accomplishments is having assisted in facilitating the social media merger between National Bank of Abu Dhabi (NBAD) and First Gulf Bank (FGB) to First Abu Dhabi Bank (FAB), handling the community management of all the transition phases including system cut-off in collaboration with all the teams.
Guiding principles
“Everything happens for a reason.” Knowing that makes you think twice in every aspect of your personal life and career and allows you to see things differently and from different perspectives.
Side hustle
Photography has been an area of interest since I was a young girl. I’ve always been the family photographer in outings and got to experience it in my professional life as well. And recently, volunteering has become a passion of mine that I aim to experience further.
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