Campaign’s Creative Faces to Watch 2022 – Mazen Asmar, Graphic Designer, VMLY&R Commerce MENA
Age: 28
Leila Katrib, Creative Director, VMLY&R Commerce MENA: Mazen the Great as he is known to the teams. His wonderful character, can-do attitude, ability to add value to every brief and piece of design output, willingness to chip-in and help at every turn makes Mazen a superstar in every way. He is dedicated, ultra-talented and extremely hard working bringing a sense of calm and on point delivery to every brief. His talents don’t just stop at being a brilliant graphic designer. He animates and can bring even the most boring of visuals to life with a flair unlike any other. Our silent ninja.
Career highlights
Sure I’m a shockingly gifted designer now, but that wasn’t always the case. Initially I was an engineer, but then (surprise!), advertising found its way to me. And for the past 7 years, I haven’t looked back. I’ve been fortunate to work with global brands and have my work not only awarded but published… in South Korea of all places! Every day is a new whirlwind of potential and I love working on designs that are both aesthetically pleasing but with a twist. Everyone’s a critic, so you must design with that in mind: people see before they read. So, give them something they’ll remember seeing.
Guiding principles
You know how they say: “Curiosity killed the cat”? Well, they’re wrong. Curiosity drives me, and as early as my school years, it was something my dad nurtured in me.
Side hustle
I love gift wrapping (and I daresay I’m pretty good at it). Bucket list item number 84: start a gift wrapping business!
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