Campaign’s Creative Faces to Watch 2022 – Mario El Helou, Senior English Arabic Copywriter, AGA-ADK
Age: 30
Walid Nehme, Creative Directior, AGA-ADK: Perseverant, wordsmith, and fast like. a jaguar. I’ve worked with Mario for almost a year now on several projects and he never failed in demonstrating his great conceptualization potential and team spirit. Mario is also a strategic thinker who keeps himself up-to-date and living in the now.
Career highlights
I did not choose my last name, but I did choose to manipulate language and transform simple words into powerful concepts and campaigns. I wanted to share this passion, so I also resorted to teaching!
I have a degree in Business Management, and a BA in English literature, and I am currently in the process of writing my MA thesis in English literature. I have 10+ years of experience in advertising. I recently joined The Network Group as a Senior Copywriter and worked on pitches that have won big clients like Mentos and Tabasco.
Guiding principles
I don’t want this to sound like one of those beauty pageant answers, but my experience in life taught me that kindness always comes first, as life was not easy on me. Choosing kindness made me a great team player, a conceptual thinker, and a passionate individual then came success.
Side hustle
I am a workaholic dreamer who believes hard work and consistency are key to achieving future prospects. I thrive under pressure and in challenging situations. My capacity to identify hidden connections and deeply understand human behaviour has proven to be a major asset in my professional life.