Campaign’s Creative Faces to Watch 2022 – Mahmoud Jaber, Communications Director, Leo Burnett Dubai
Age: 27
Haytham Dayeh, Business Lead, Leo Burnett Dubai: A true hybrid ‘suit’, Mahmoud can talk business but also think about creativity and strategy. He has that unique ability to get under the skin of both clients and colleagues to drive a brand forward and that combination of leadership and ownership comes across loud and clear. His constant focus on the agency product from the thinking, to the creative idea and finally ensuring the right craft in the integrated output is unrelenting. The knowledge and passion for what he does, make him truly stand out among his peers and regularly win him the respect of those around him.
Career highlights
An accomplished Communications Director with 7 years experience in the industry, working with multiple brands such as McDonald’s, Coca-Cola, du telecom, Tencent Games, Shahid, Metlife, Deliveroo, Formula 1, Hardee’s. His most noticeable accomplishments were being part of the team winning du advertiser of the year in 2018 at Dubai Lynx, reshaping Hardee’s Brand Identity and communication in 2021, and part of the team that kicked off Studio-m, a Publicis Power of One unit for McDonald’s GCC. He’s picked up some noticeable creative and strategic awards across both global and regional shows such as D&AD, Dubai Lynx, Effie’s and WARC.
Guiding principles
“Mildly responsible. That’s all we can and are expected to be” – Akhilesh Bagri