Campaign’s Creative Faces to Watch 2022 – Lea Raydan, Communication Executive, AGA ADK
Joy Sahyoun, Group General Manager, AGA ADK: Lea’s hunger and passion for marketing communication has seen her quickly shift from a social media only role into a more strategic place with the brand partners she manages to better integrate advertising efforts. Her analytical background coupled with her creativity has allowed her to put to use social listening and understanding social conversations, and transforming them into actionable insights that are driving the creative communication.
I ventured into the world of community management through the doors of Wetpaint, which initiated my strategic thinking and helped shape my creativity. This experience was taken to another level, which helped me implement my skills in my new role as a communication executive, building up on my performance throughout my journey with AGA – ADK.
My role as a communication executive entitles me to oversee the company’s values, as well as showing my leadership skills hand in hand with advertising efforts to ensure the company’s public image.
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