Campaign’s Creative Faces to Watch 2022 – Jawan Fares, Account Executive, VMLY&R Commerce MENA
Age: 26
Gregory Mardikian, Managing Partner, VMLY&R Commerce MENA: Jawan joined us early in her career and we have never looked back. She’s passionate, dedicated, clear, concise, consistent; she has a point of view, she builds strong relationships with clients and peers and is the go-to person for almost everyone in the agency when we need a safe pair of hands. She’s what every Account Leader looks for in an Account Executive/Account Manager. No matter the demands or stresses, Jawan is always smiling and able to deliver to the highest standard and her attitude to learning and development to build her career is an ambition that is infectious. Every team needs a Jawan.
Career highlights
Can you believe we get to spend every working day doing cool things and getting paid for it?! That’s how advertising started for me: as a career in an industry that’s alive and the farthest thing from a boring 9-to-6. I’ve been privileged to technically lead social media for massive international and regional brands, but that’s just the tip of the iceberg: every day is a chance to contribute creatively too: to concepts, to campaigns, and to work that people see and feel every day. How amazing is that?
Guiding principles
Every day is a chance to do something you’ll be proud of: so what the “bleep” are you going to do about it? Because you can either moan about something being boring, or actually change it into something that makes people go: “Woah. How did they think of that?!”
Side hustle
I love reading. No, really. Maybe I should make a career out of it, actually. Huh.
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