Campaign’s Creative Faces to Watch 2022 – Beverney Shane, Senior Social Executive, AKQA
Ahmed El-Sadek, Social Director, AKQA: Shane has a permanent finger on the pulse of the Social world. Ask him on any given day and he will tell you what’s trending, why it’s trending and how to make the most of it. Furthermore, he is naturally tapped into the local culture and has an innate understanding of what’s happening around him, empowering him to craft outstanding ideas and weave relevant narratives.
Shane has a great ability to balance varying points of view while holding his own as well as accommodate different styles of working, making him a team player that everyone enjoys working and collaborating with.
At the core of my work I find purpose, listen to the community and make a cultural impact which has proven successful with brands I have worked on time and time again. A professional highlight for me has been using cultural insights to lead on creative digital campaigns for Toyota which resulted in the region’s leading organic influencer collaboration.
If you spend five minutes with me, you’re bound to hear the words “community” and “sub-culture” so often you’ll surely make a game out of it – drawing from cultural insights is always at the heart of all my work.
Purpose, conscientiousness and adaptability.
Currently exploring certain side-projects related to artivism and sustainability.
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